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Learn how The Honey Baked Ham Company manages its seasonal business and saves 12% in freight spend.

Managing freight, dealing with seasonality, and reducing freight spend are expectations put on Logistics professionals but can be a stressful experience for many. Multiple market forces impact the freight market, and hundreds of logistics solutions claim to help — how do you know which one makes sense for your business?

In this webinar, Adrian Prather, Transportation Manager at the Honey Baked Ham Company, and Sunny Shah, Group Product Manager at Transfix, will go over ways a TMS can help you manage your seasonality and reduce costs.

Key takeaways

  • How to manage seasonality by planning for demand
  • The unique benefits of a TMS in freight planning 
  • How implementing a TMS can drive immediate savings


Transfix is a transportation solutions provider empowering shippers and carriers to move freight as efficiently as possible through our capacity and logistics software offerings. We combine industry expertise with cutting-edge technology to solve your most pressing needs.
Adrian Prather Transportation Manager, The Honey Baked Ham Company
Adrian Prather is an experienced logistics professional and has worked at household names, including Coca-Cola and UPS. He's currently responsible for planning and executing direct-to-consumer distribution at The Honey Baked Ham Company based in Georgia. His expertise and focus are on operations and logistics management, data analysis, and supply chain management.
Sunny Shah Group Product Manager, Transfix
Sunny is a seasoned Product Manager with experience building people-centric products at companies like Workday and now Transfix. In his current role, he defines and executes the product roadmap for Transfix TMS and Transfix FMS, while working closely with the company’s business and engineering organizations.
Transfix accelerates into the fast lane with plans to go public via merger with G Squared Ascend I, Inc. (NYSE: GSQD).
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