WSJ Article Features Transfix New Business Model & NFI Deal

The Wall Street Journal's Paul Berger covers the exciting news that Transfix sold its brokerage unit to NFI, and is pivoting to focus on software and data platform, with NFI as its first customer. Transfix CEO Jonathan Salama shares how this exciting move allows the company to double down on its core strengths as well as its firsthand experience in the market: “This is what we believe is the right strategic decision for everyone.” Dave Broering, NFI’s president of integrated logistics, discussed how the acquisition will not only add 175,000 brokered loads to the company’s pipeline, but more importantly, allow the company to offer its customers automated transactions. Broering said Transfix handled about 60% of its loads through automation and kept costs of transactions so low it was able to win business from companies such as major beverage manufacturers. “It costs me more to move a load than they generate in gross margin on a load,” he said. “This is going to give us the ability to take that lower cost to serve and approach our customer with a new solution.”

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