Transfix Launches New Brand Identity and Positioning

Transfix Logo


Today marks the start of a ‘brand’ new era for Transfix! We are – and have always been – driven by performance, purpose, and service. And we’re thrilled to announce that we’ve updated our brand identity and positioning to match our forward momentum!

The topic of supply chain efficiency has never been more in the spotlight than it is now. Our services and technologies have never been more relevant and required. And our new brand reflects our vision for a world where goods move seamlessly, sustainably, and with trust

Our new brand platform – Performance. Driven. – represents our accomplishments to date and our continued quest to enable our partners to drive strategic, efficient, and resilient supply chain performance at scale. 

Powering the positioning is the Transfix Intelligent Freight Platform™, our proprietary platform bringing together comprehensive and advanced data modeling, machine-learning algorithms, intuitive software, and best-in-class freight experts.  

And we’ve introduced a sleek, immersive visual identity – which includes a new logo, imagery, color palette, and typography – reflecting our data-driven approach, and use of AI technology to lead in logistics. 

“Our new brand identity reflects our core traits and strengths, our differentiation in the market, and our bold vision for the future,” said Rachel Meranus, Chief Marketing Officer. “A pioneering model, Transfix’s digital freight platform has powered the company’s success to date. And, as we look to the future, we’re accelerating the use of cutting-edge applications of data to enable organizations to make smarter, more impactful decisions, with the people to support shippers and carriers, and intuitive, modern software to drive operational efficiency – all through this powerful platform.”

To take a tour of our new website experience, brand identity, and messaging platform – continue to browse here at