Supply Chain Decoded: Episode #15 feat. Spencer Piland, SONAR

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Spencer Piland, CFO and COO of SONAR, for a timely conversation about the freight economy—and what every broker needs to watch as the landscape shifts. Recorded weeks ago but more relevant than ever, Spencer’s warning about tariffs rings loud and clear: They’re already affecting prices, whether we see it yet or not. Together, they dig into how brokers can sharpen their decision-making by focusing on their own networks, leveraging smarter data, and resisting the temptation to over-index on spot rates alone. Spencer also shares his unconventional path to freight, the evolution of SONAR’s partnership with Transfix, and what the top-performing brokerages are doing differently today. This episode is a must-listen for anyone navigating the noise of RFP season, rising intermodal competition, or the ripple effects of macroeconomic change. Tariffs may be just one part of the pricing puzzle—but ignoring them could cost you.